Web 和 Digital Strategy
Our approach to web 和 digital communications strategy is, 首先也是最重要的, about creating compelling content.
We work across a variety of platforms 和 media to connect to audiences near 和 far, to share the Trinity story 和 invite our community members to help tell it. Our digital strategy is dominated by web 和 社交媒体, but it includes other important vehicles as well, including email 市场营销, multimedia storytelling, 和 evolving digital tools such as a new public events calendar 和 校园地图.
Web Design, Development, 和 Strategy
Our digital work is guided by a content-first strategy. With the launch of a new College website in August 2018, the College’s web presence has evolved to serve the modern information 和 experience needs of our online audiences. Our office’s digital communications team provides strategic guidance 和 best practices on web content strategy 和 making the most of our WordPress design 和 its flexible templates 和 components. 在我们的 重新设计博客, you can learn more about the process by which we selected WordPress 和 progressed through the redesign process as a community.
If you’d like more information, or if you’re ready to begin the consultation process for your web presence, 请 保持联系.
社交媒体
Social media 和 its integration with media relations, 市场营销, 以及网络策略, factor hugely into our office’s work 和 focus. 请浏览我们的 社交媒体 section 了解更多.
Videography 和 Multimedia
Video is a powerful narrative medium, 和 at Trinity we aim to use video 和 multimedia to tell the numerous 和 diverse Trinity stories—to showcase the people, 的地方, 和 pride that define our community, to hear its many voices, 和 to invite viewers to experience Bantams’ journeys on campus, 在哈特福德, 和 out in the world.
Our office assists with the video livestreaming of major college events such as Commencement, but with limited resources we focus mostly on producing high-quality narrative pieces that communicate institutional stories aimed primarily at prospective 学生, 校友, 和 a broad external/public audience that includes news media. We also are interested in partnering with 学生 和 others on campus who want to produce multimedia content for the web 和 for social channels.
请 保持联系 if you have an idea or a request for a video or multimedia project. And check out the College’s YouTube频道 to see a collection of our videos!
If you’re a member of the press or a filmmaker who’d like to shoot video on campus, 请 see our 媒体关系 section 和/或我们的 电影指南.
Email Marketing 和 Use of Global Email Lists
Email remains an important vehicle for connecting with our internal 和 external communities. 在校园, a host of global lists (for faculty, 学生, 和 staff) exist to enable the sharing of important campus announcements 和 news. We use a platform called Encompass to engage via email with our 校友 和 parent communities, 和 we partner with Enrollment & Student Success to employ email in effective recruitment 市场营销 to prospective 学生 和 their families, as well as to high school counselors 和 others.
而 Library 和 Information Technology Services provides Exchange accounts for email 和 manages their infrastructure 和 security, our office can provide key faculty 和 staff with access to global email lists 和 guidelines for using them, 和 we can consult with you on how best to use email as a 市场营销 tool. 请 保持联系 with any questions or requests regarding email as a communications or 市场营销 vehicle.
在线工具
Our office partners with Library 和 Information Technology Services (LITS) 和 others on campus 和 off to provide 和 manage a variety of web-based tools designed to help Trinity communicate with the wider world as well as to share information 和 build community internally.
The new content management system (CMS)—WordPress—is one such important tool, designed to empower faculty 和 staff to own 和 manage their own web content with ease. You can view the user guide 在这里.
学院的新 public events calendar, built on the LiveWhale platform, 是另一个, 和 it’s designed as a visually compelling way to promote College events.
Our office also developed 和 maintains the highly customized online (和 printed) 校园地图, which we update annually.
These tools are evolving, 和 we’re adding to them strategically over time. If you have an idea for a new tool, or have feedback or questions about any existing tools, 请 博彩平台网址大全.
